Fedex Target Market

FedEx This paper get out focus on FedEx Corporations direct grocery store. This leave behind be done by researching their current customers buyer behavior, demographics, lifestyle, geographic and segmentations of the serve. A specific verbal description is needed for the target market because this part of the marketing cognitive process will determine whether or not to improve expediencys. A marketing budget will show if the cost of encyclopaedism is less than 10% of the service retail price. An estimation of the size of the market and penetration plowshare will be provided. FedEx is the enceintest pitch company for overnight packages in the United States and internationally. This service besides delivers packages on the ground and load deliveries. FedEx also assists small and large companies with their logistics and supply chain management. FedEx handles is know to handle 8.5 million shipments perfunctory to over 220 countries. They use 688 airpla nes at 375 airports around the world and has more(prenominal) than 90,000 vehicles for express, ground, freight delivery service (FedEx, 2011). Target Market Identifying a target market is important to a business success. In order for a company to market their product, businesses must look who the best target is for their product or service.

It would be fruitless to market a product to mess who will not buy or disinterested in the product. This is the reason why every organization should know who to target the product. Marketers will drive to identify and profile specific groups of customers who top executive favor certain products and services by examining dem ographic, psychographic, and behavioral diff! erences among these emf buyers. The marketer usually then decides which segments present the greatest opportunity, which finish up up being their target markets (Kotler & Armstrong, 2009). Demographics FedEx target market is a very broad market because their service is needed essentially by any adult, male or female, who needs a...If you deference to get a full essay, order it on our website: OrderEssay.net

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