Research Of Female Consumer Behavior In

i backup, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online December 2010 (http://www.scirp.org/journal/ib) Copyright © 2010 SciRes. iB question of Female Consumer Behavior in Cosmetics Market Case engage of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@hotmail.com Received July 17th, 2010; rewrite August 16th, 2010; accepted folk 27th, 2010. ABSTRACT The rapidly changing kind situation in the latter part of the 20th century, much(prenominal) as revolutionary exploit for womens equal rights, significantly affects the women consumer behaviors as well as improves their social status. The awakening of female consumers instinct during the late(a) years leads to alteration of consumer behavior, and influences the womens usual inclination for move fashion and cosmetics application, in fact, the makeup practice has already been re garded as a social politeness and necessary demand for social activities. By employing the Means-End Chain theory, this study intends to explore the attribute, result, and harbor connected importance by female consumer towards cosmetic crossings, in tell to realize consumers cosmetics application process.

The female consumers in Hsinchu atomic number 18 taken as research tar selects for this study to demeanor inconstant analysis of their lifestyle and demographic statistics. Totally 550 questionnaires were released and 390 copies atomic number 18 effective among the retrieved ones. Methods as factor analysis and ANOVA be applied for examining heterogeneous study hypotheses . Moreover, the implementation of Means-End! Chain theory allows cosmetics industry to better take in the signification of product attribute valued by consumers so as to await the details of consumer result and value recognition undergo by consumers. Keywords: Lifestyle Variable, Demographic Statistics Variable, Product Attribute,...If you want to get a full essay, order it on our website: OrderEssay.net

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