Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing Assesment Snowboarding is a wintertime sport that is promptly growing in popularity. The founder of the sport, Jack Burton Carpenter, is amazed at the success of the snowboarding market place and contri simplyes the success of the market to his determination of foreseeing snowboarding stimulate a popular winter sport. The following assignment choke describe with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in equating to Burton Snowboardings archean years with that of today, and result describe each agent of Burton Snowboardings marketing mix. The environmental forces influencing the snowboarding industry includes the following: Demographic: plunder boomers will retire or have already taken early retirement; therefore recreational activities will make up greatly. novel retirees will give up most of their unmistakable time, (that was commonly set aside for work), for leis ure and recreational activities. The snowboarding market is targeting teenagers engagement of their products. Therefore, if the snowboard industry wants to backing the teenage audience divert in their products they must maintain its chassis. In order to keep their image safe, the industry must sell to richlyer(prenominal) profit organizations and not low compute markets such as the bi-way, (who knows what the bi-way would want with snowboards hardly its a good example of a low cipher market).

Economic- Business Cycle: Sales of snowboards will be high during times of successfulness, (when the economy is at its peak). Adding more appeal on snowboards, (examples: a new look, upgrade, new products and more uses for the product),! during times of successfulness in the economy will help to expand the snowboard market. expand the snowboard market makes the consumer more aware of the product and thus adds to the gross sales on the product. Economy- Inflation: Since the majority of the consumers buying snowboards are teenagers, come up prices rates... If you want to get a full essay, order it on our website: OrderEssay.net

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