Olympics and Jamaica

(Intro) Since the birth of the modern Olympic Games in 1896, the Games not lonesome(prenominal) pick up foremost display of human athletic talent, alone overly as a venue that has altered the internationalist, heathen and economic climate. This paper will analyze the ongoing and capableness return Jamaica stands to gain from their success at the Olympics. The public believes that Jamaicas transaction at the last Olympics has given rise to the potential residual of economic growth, development of the sport and has increased the awareness of complaisant pride. (1st Para) The Olympic Games of 2008 has increased Jamaicas potential for economic growth. on that school principal is no doubt that the current jewel in the chapiter of Jamaicas sport is track and theater. It is that which now, on the international stage, in conjunction with our music typifies Brand Jamaica. (Delano, 2010) The performances of the athletes guide by triple Olympic world record holder Us ain Bolt, Shelly-Ann Frazer Pryce and speedwell Campbell brownness have captured the attention of the world. The brand recognition has unfastened the adit for sports to be used as a bastard for not only recreational activities but business as well.

Jamaicas potential to cook an additional US$ blow billion annu in ally from the estimated trillion dollar global sports industry tidy sum be realized done with(predicate) the implementation of policies targeting the business of sports. (Brooks, 2012). Its mature time for the country to earn its rightful place in the money-spinning arena of track and field with its host of high-powered athletes, led by the sensational Usain Bolt, she pherding the world. (Williams, 2012) The rep! orts from a quantitative study conducted by the researcher supported the point that sports-business holds a lot of potential. Jamaica, through its highly sought after(prenominal) athletes already have the product, all thats needed is the advance(a) idea backed by capital to manifest this potential. A senior government formalised thinks Jamaica would stand to benefit staggeringly it its athletics...If you want to get a full essay, order it on our website: OrderEssay.net

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