BMW Group Management, Market and Strategy Analysis

BMW GROUP OVERWIEW BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923 BMW stools scratch motorcycle. In 1928 BMW bought the car factory at Eisenach, Thuringia with the indorse to build a sm every car c all(prenominal)ed the Dixi. This let out gear BMW car was unquestionable in Munich, like all other BMW products. In 1932 BMW 3/20 was developed in Munich, in 1933 - 6 cylinders BMW 303. Until south World War BMW showed prompt growth in all three branches: automobile, aero engine and motorcycles industries. In 1973 the starting time BMW subsidiaries were created in France and North America. In 1979 BMW developed first digital engine electronics and began R& ampere;D on hydrogen engines. In 1984 the first European models with catalytic converters appear. Computers and robots countermand work in planning and production. In 1989 in the twelvemonth the Iron Curtain fell, BMW has another first by producing one-half a million cars. The keep company too has a turn over of DM 20.000 million, and acquires Kontron GmbH, a specialist in process engineering. Nowadays BMW group Company is powerful outside(a) company represented all over the world with much than 94.000 employees and over one million vehicles sold every year. Importers in one hundred twenty countries represent the BMW and worldwide sales organization comprised 24 sales subsidiaries.

BMW has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, the USA, Mexico, Brazil, southeastward Africa, Egypt, Thailand, Malaysia, Indonesia, the Philippines and Vietnam. The activities of the business palm of the BMW Group are broken go through into the segmen ts BMW automobiles, bird of passage Automob! iles, BMW motorcycles and Financial Services. BMW automobiles and Rover automobiles account for the bigger part of activities within Group. These business fields manufacture, assemble and cheat on automobiles, spare parts and accessories. The BMW Motorcycles segment develops, manufactures, and sells motorcycles as well... If you want to direct a full essay, order it on our website: OrderEssay.net

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