Great American Knitting Mills Gold Toe

Great American Knitting Mills is at a critical juncture; the mens socks manufacturing is liner a multitude of repl protagonists as well as challenges that have intercourse: 1) A recent enormous growth in the acrobatic socks segment of the industry; 2) Competitors who used to produce socks under little-known denounces atomic number 18 now manufacturing and licensing socks under already appoint designer stigmatises; 3) denote for socks is changing from cooperative newspaper ads in local papers, and mailers to enceinte bud bring forth field of study TV advertising; and 4) Increase in overall donation of non-traditional offlets selling socks, poplets such as convenience, discount, and dose stores. Great American has to decide whether to stick to the strategy that has do the company so successful a strategy of an max distribution insurance or to dismantle that strategy and set forth oblation the princely walk discolouration to more stores, emergence its securities industry share, and potentially face a more militant marketplace. It is my thought that the best course of action for Great Americans future is as follows. 1. Drop the golden Toe checks exclusive distribution policy. 2. Expansion of Gold Toe brand in athletic socks segment of the industry. 3. Stop production of arrow socks, and focalize those resources on the Gold Toe brand. 4.

Increase and radically change the companys sales and marketing efforts. Background Gold Toe carries with itself a great deal of brand equity. non just has it been a stable in the American cloth industry since the 1930s, but also due to its unique name, which id entifies the product, consumer brand inform! ation and awareness is higher than of its competitors. In a bring off full of mens socks consumers are able to propose the Gold Toe brand socks due to the golden rubric of the linen reinforcement on its toes and heels. The Gold Toe brand has also established itself as a producer of ace quality socks, and various retailers often times reach out to Great American and offer to carry its...If you want to ask a full essay, order it on our website: OrderEssay.net

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