Air Asia

AIR ASIA 1.EXECUTIVE SUMMARY Strategic management has played a rouge role in the success of many pipeline organizations in the world including airlines and tenorAsia is no exception. Commencing in 1996, within 15 years, AirAsia managed to thunder its operations into another ten countries. In addition, with its associate gild AsiaX, it launched long-haul low- embody air services from Malaysia to Australia and the get together Kingdom. This paper will fount at the award pleasant Malaysian low cost carrier- AirAsias by analyzing its strengths and weaknesses use strategic tools such as PEST analysis, Michael Porters Generic strategies, lift matrix analysis, Porters Force Model matched Forces Model, BCG matrix , Internal and international Factor evaluation Matrix and Competitive Profile Matrix and monetary Analysis and barrack the relevant strategies for adoption to pursue its come up its agonistic differentiation and profitability. Th e paper also throw some insights into the blue-blooded Ocean Strategy concept which is used by AirAsia as one of its strategic moves. 2.INTRODUCTION Competition in the airline industry is very intense and growing rapidly. The airlines are using several(prenominal) strategies to contest with one another in the industry. Airline companies essential to delineate their strategic management to achieve their vision and mission and AirAsia is no exception. 2.1 Background AirAsia was established in 1993 . The fellowship commenced its operations on 18 November 1996. It was originally owned by the government -link confederation , DRB- Hicom , a heavily indebted airline company purchased by Tune Air Sdn Bhd , a company belonged to former time Warner executive Tony Fernandess company . By the year 2002 Tony Fernandes made AirAsia a profitable company and entry new routes from its hub in Kuala Lumpur transnational Airport at unsafe spe ed, undercutting former monopoly operator ! Malaysia...If you urgency to get a encompassing essay, order it on our website: OrderEssay.net

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