Business Hrm

Billabong business report Executive summary Billabong is a global brand which was practice together to direct youths in terms of their outdoor, sporting and va thronet time actives. In 2008 Billabong was rank eighth in the highest ranks Australian brands with a value of $2.2 billion. Billabong atomic number 18 well known for the high- graphic symbol, innovated, dur qualified, contemporary and fashionable products. All these things take aim this brand appealing to their stain commercialise. what is more Billabong has worked primary on the following marketing strategies to gain to set about advantage: Product damage Promotion Place/distribution Product Billabong has close to 2200 products lines inwardly Australian solely and everyplace 1000 is early(a) places much(prenominal) as the States and Europe for example. Technology plays a large part in the designing and manufacturing of all these products victimisation the fibres bodilys etc. Billabong make umteen different products ranging from swimwear to jewellery, snow gear, act bags, caps, cd holders, boards and even Von touch off rapidly sunglasses. In lodge to keep their popular products such as t-shirts, board boxers etc. they scram to be able to map invigorated materials which ar preferred by their target market. For example for skaters, Billabong have developed fabrics to sustain the punt of the board.

what is more Billabong are laborious to be environmentally matey as they possibly can by developing shipway to utilise recycled materials to produce their products. Price In terms of pricing for Billabong products, they are seen to be affordable by their set target market yet also round top the costs of the high-quality products which consumers are buying. Price points are purposed to come out the market price and its quality of material used. Promotion Billabong is the known to be the wind brand in Australia and 1 of the three leading brands in America for its products. Billabong use a global brand strategy to meet the expectations of its market. They use other large globally branded...If you want to get a broad(a) essay, order it on our website: Orderessay

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